The title ‘Chocolate Wars; From Cadbury to Kraft: 200 Years of Sweet Success and Bitter Rivalries’ alludes to a history of the highs and lows of Cadbury’s organizational...
Review of Chocolate Wars; From...
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Review of Design Matters
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Review of Whats Your Story
3Posted by Anna Maree | 0 Comments
A customer perspective matters
I’m still at the stage of testing various ways of maximising ROI . However, what I’ve found thus far – it’s all about them, the customers! Features are irralivent and benefits must be valued. Communicated in ways which they relate and want. I recently came accross this book explains why a customer focus is critical and how it can be achieved. ...
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Review of Chocolate Wars; From Cadbury to Kraft: 2...
The title ‘Chocolate Wars; From Cadbury to Kraft: 200 Years of Sweet Success and Bitter Rivalries’ alludes to a history of the highs and lows of Cadbury’s organizational development. Organized chronologically, Cadbury’s history is simultaneously presented with competitor struggles, growth and various acquisitions. Chocolate Wars shows how a struggling business...
Read MorePosted by Anna Maree | 0 Comments
Review of Design Matters
You will have a great tool to ensure you never miss another opportunity by...
Posted by Anna Maree | 0 Comments
Review of Whats Your Story
The concept of businesses using “a simple story …to convey an even simpler...
Posted by Anna Maree | 0 Comments
Test, measure and tweak cycle
The diagram below illustrates the continuous nature of communications...
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Motivating and satisfying customers
The extent a customer relates and understands communication is vital. The...
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Customer Motivation Cycle
The diagram below shows what motivates and prompts the process customers go...
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